This step-by-step beginner’s guide turns LinkedIn Campaign Manager into a practical lead-gen machine for B2B (and high-intent B2C). You’ll learn: how to open the Ads dashboard and create your first Campaign Group; which objectives to avoid (Brand Awareness) and when to choose Website Conversions vs. Lead Generation; how to pick ad formats (Single Image, Carousel, Video, Message Ads, Spotlight Ads) and when to disable LinkedIn Audience Network; how to build audiences with attributes (company, job experience, interests), control size/cost, use exclusions, and A/B-test Audience Expansion; budget & schedule setup (daily vs. lifetime, clicks bidding, start/end dates); conversion tracking basics; and four creative tricks to boost CTR/CR (front-load value in 10s, include a human/CEO, focus on job titles & location, add proof with stats/testimonials). By following these steps, beginners can launch measurable, conversion-oriented LinkedIn ads that drive qualified traffic and leads without wasting budget.
