This video dives deep into Coinbase’s future vision of becoming the world’s first ‘Everything Exchange’ — a unified platform combining traditional finance with decentralized crypto infrastructure. Max Bransburg, Coinbase’s Head of Product, explains how the company is expanding beyond crypto trading to offer complete financial services. From the new American Express-powered Coinbase One credit card with up to 4% Bitcoin rewards, to staking programs yielding up to 15% annually, to DeFi-powered lending via USDC, and real-world asset tokenization — Coinbase is building the foundation for an open financial ecosystem where users can trade, lend, stake, and earn all in one place. This marks the beginning of a new financial era where Bitcoin and blockchain technology replace outdated banking systems with transparent, borderless, and efficient alternatives.